In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the worldﾒs leading producer of precision-cut crystal for fashion, jewellry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with a presence in over 120 countries. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine gemstones and created stones.
Swarovski has developed groundbreaking innovations and inspired creative trends- the brand stands for exclusive manufacture, quality and creativity.