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Anniversary of the founding of Casio 1st June 1957 the Casio Computer Co. Ltd was founded by brothers Tadao, Toshio, Kazuo and Yukio Kashio, and this marked the start of a journey that would see the organisation become a global leader in the pioneering development of timepieces, electronic calculators, musical instruments, cameras and computers.

With Tadao and Toshio having already achieved success working together on inventions such as the Yubiwa finger pipe, they used this capital to develop the first all-electric compact calculator, a task that would take over 7 years to complete.  By 1960 Casio had built a new factory in Yamoto-Machi to meet the increasing demand for its product, and they began to expand on their product ranges by developing different models including the AL-1000 the world’s first programmable electronic calculator, closely followed by the first ever inkjet printer and personal calculator.

The Casiotron was the first electronic wristwatch offered by Casio and was launched in November 1974, it featured a crystal oscillator and LSI technology that had also been used in the calculator Casio produced.  The watch display functions included hours, minutes, 10 seconds, AM/PM, date, days of the week and an automatic calendar.  By September 1978 the first LCD watch came in the form of Casio’s 31-CS10B and the AQ-500 was released in November 1982 this was the first of Casio’s analogue watches.  The early 1980’s saw the launch of the iconic Casio digital watches such as the C-80 which included a calculator, and the CD-40 which offered databank functionality and proved an early example of a mobile data carrying device.

G-SHOCK was launched in April 1983 with the DW-5000C the first shock resistant watch developed by Casio.  Able to withstand being dropped from the top of a building the new innovative and pioneering rugged design of the DW-5000C was an instant hit with the American market, and as its popularity grew across the global the G-SHOCK range became synonymous with quality, durability and style.  The range was developed with the Triple 10 Concept with the watches able to withstand 10metre free-fall impact, 10-bar water resistance and offer a 10 year battery life. G-SHOCK for Women arrived in December 1994 with the Baby-G series, a range of colourful designs and motifs reflecting the latest fashion trends and offering a range of functionality. As with the men’s range, G-SHOCK Baby-G was hugely popular following its release.

Casio continued to expand their portfolio with electronic goods as well as timepiece designs.  The Casio PELA FS-10 is credited with becoming the first million selling model in the watch industry, its super-thin design incorporated the watch and wristband in one piece, it weighed just 12 grams and measured a mere 3.9 millimetres in thickness.

June 1999 saw another world first from Casio in the form of the PRT-1GPJ, the PROTREK model was the first ever watch to offer a GPS sensor and was nicknamed the Satellite Navi, providing a pioneering and lightweight product for those who enjoyed outdoor activities.  In 2000 Casio developments in innovative design continued with the WMP-1V the first watch to include an MP3 player and the WQV-1 which featured a digital camera, another first.

Casio remain at the forefront of product innovation, its elite OCEANUS range has proved extremely popular following its launch, key features of the range include the five-motor drive found in the watches which provide independent control for the display dials.  The OCEANUS technology means models 700 and above offer automatic synchronisation with time signals around the world and the OCEANUS 1000 Manta is noted as the world’s thinnest solar-powered chronograph.

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