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Swarovski is a name associated with the highly desirable and represents the finest in crystal creations in the world.  Daniel Swarovski, the founder of this global leading brand, was born this day in 1862, and we reflect on the origins of this remarkable company which is always associated with pieces of the highest quality.

About Daniel

Daniel Swarovski - Source:

Daniel Swarovski was born in Bohemia, now known as the Czech Republic.  Daniel’s father was a glass cutter by trade, and owned a small factory where Daniel worked as his apprentice.  Daniel’s outlook was “to constantly improve what was good”, and he would go on to patent a crystal glass cutting machine powered by electricity in 1892, facilitating greater precision in the cutting process along with polishing capability.  In 1895, Wattens in Austria would provide Daniel with the location to set up his own business for crystal production.  In addition he also co-founded Tyrolit, a manufacturer of grinding tools, essential for the production process.  Today Tyrolit is a world leader in grinding, drilling and cutting equipment. Early innovations in design by Swarovski would look at ways to maximise the appearance and effect of the crystals they produced, as well as growing the range of applications.  In 1913 Swarovski would provide exciting new elements to add to creative designs by the fashion industry through the production of beautiful crystal studded ribbons.  Further advances would be made by Swarovski with experimentation in the coatings of crystals.

Designer collaborations

A collaboration with Christian Dior in 1956 would see the Aurora Borealis effect on crystals for the first time, with Swarovski able to produce a rainbow effect on the crystals which added a totally new dimension to their brilliance.  Additional effects created by Swarovski included Volcano, Dorado and Crystal Transmission. These significant advances would open up new markets for Swarovski with their crystals adorning chandeliers for the first time in 1965, they would later become a market leader in this sector.

Prior to the launch of its own jewellery collections, further technological developments saw Swarovski working with cubic zirconia, the result of which were the intricate figurines which proved hugely popular when launched in 1976, with adorable characters to statement pieces boosting brand awareness further.

Up until 1977, Swarovski had supplied crystals in various forms to a number of sectors including the fashion and accessory markets (Swarovski Elements), but the presentation of its first collection of exquisite jewellery would be a turning point which would see its own designs soar in popularity.


With its focus on both its clients’ needs and their own offering, the company remained constantly looking for ways to diversify. Innovations such as Swarovski’s Hot Fix system opened up endless possibilities allowing crystal embellishment to be added far quicker, and to a wider array of materials, with crystals treated with a heat sensitive glue application.  At a later date Crystal Mesh would also be available to designers, with the tight flexible mesh embellished with crystals. As well as Dior, Chanel and Schiaparelli also featured on Swarovski’s extensive client list.

Atelier Swarovski was launched in 2007, offering exclusive couture jewellery, produced in collaboration with globally renowned designers, as well as exciting emerging talents.

Following the continued success of its jewellery lines, Swarovski watches and accessories would be launched in 2009, offering elegant timepieces with exquisite design.  Swarovski fragrances would be available two years later providing another addition to the portfolio.

Leaders in technological development, Swarovski have developed their own unique cutting designs including Xilion in 2004, maximising the brilliance of both roses and chatons, and in 2010 the Pure Brilliance cut would take zirconia to a new level, with brilliance matching that of a diamond.  The Xirius 1088 would be launched in 2012 to celebrate 150 years since the birth of Daniel Swarovski, providing unsurpassed brilliance in crystal elements.

The Swarovski Kristallwelten The Swarovski Kristallwelten


The Swarovski Kristallwelten (Swarovski Crystal Worlds) is located in Wattens, Austria, built in 1995 to celebrate the company’s 100th anniversary, the unique attraction offers visitors an inspirational experience exploring the 14 underground chambers which are contained within a giant’s head.  Senses are continuously stimulated through the magic of crystals, celebrating with the amazing collections and art installations within this attraction, which over 11 million people have witness so far.

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Today, Swarovski’s offering includes Swarovski Elements (providing the finest crystals to designers around the world), Jewellery and Accessories, Couture Jewellery, Watches, Lighting Solutions, GEMS (including gemstones, marcasite and zirconia), Beauty (including Aura fragrances and make up jewels), Home Accessories, and Swarovski Entertainment (film production). Tyrolit remains part of the Swarovski Group as does Optic (optical instruments) and Swarflex (safety lighting) with descendants of Daniel Swarovski remaining responsible for the management of the hugely successful global organisation.

October 2013 Swarovski Campaign featuring Miranda Kerr

To view our range of Swarovski pieces please click here.