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Japan Jewellery Fair 2013 Is A Huge Success!

Tokyo Big Sight Exhibition Center


Held this year at the Tokyo Big Sight Exhibition Center from 27-29 August, the Japan Jewellery Fair has been as big a success as expected, with a wide range of brands, exhibitors and seminars/events taking place over the course of the show to overall positive reviews.


Starting on the 27th and continuing throughout the Fair, the events and seminars that took place over the 3 days included:

  • Developing Business in Hong Kong and Chinese Jewellery Markets – Mr Chan Sai-Cheong, Executive Director, Chow Tai Fook Jewellery Group Ltd
  • Strategies for Increasing Online Shopping and Retail Shop Sales – Mr Shintaro Aikawa, Dept. Manager, Digital Marketing Dept, United Arrows Ltd
  • How to speak professionally with to your customers about pearls and pearl jewellery – Mr Hiroshi Komatsu, President and representative Director, Pearl science laboratory

Practical seminars also took place, including training on types of stone settings and acquiring the skills of a jewellery professional including looking at surface textures of different gemstones.


A wide range of exhibitors in a diverse selection of areas gave visitors a real opportunity to make the most of the collections on offer. The categories including Bridal Jewellery, Pearls (in the Pearl Pavillion), New Collections, Minerals and Gem Dealers.

Prominent exhibitors included:

  • Meli Gioielli Firenze – Italian designer Meli Gioielli showcased their jewellery range including gold, silver, diamond and fashion jewellery.
  • Blue Ribbon – New this year, Blue Ribbon are based in Japan and sell a wide range of diamond and gold jewellery, as well as gems including sapphires and Akoya pearls.
  • Enchanted Designs Ltd – based in Canada, Enchanted Designs specialise in gold and silver jewellery and also deal in semi-precious stones and Ammolite gemstones.

Buyer Appointment System

New this year was the introduction of the Buyer Appointment System, to help visitors find new suppliers in a targeted and efficient manner. Managed through the JJF website, this saved time and allowed for exhibitors and buyers alike to manage their appointments effectively.

Shows & Awards

A wide range of shows and awards took place over the 3 days, including the prestigious JJA Jewellery Design Award 2013 and the Christmas Jewellery Fashion Show 2013. The GIA-AAJ Party was also a great success, as well as the showcase of the Koo-fu Collection 2013.