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Japan Jewellery Fair 2013 Is A Huge Success!

Tokyo Big Sight Exhibition Center
Source: en.wikipedia.org

 

Held this year at the Tokyo Big Sight Exhibition Center from 27-29 August, the Japan Jewellery Fair has been as big a success as expected, with a wide range of brands, exhibitors and seminars/events taking place over the course of the show to overall positive reviews.

Events/Seminars

Starting on the 27th and continuing throughout the Fair, the events and seminars that took place over the 3 days included:

  • Developing Business in Hong Kong and Chinese Jewellery Markets – Mr Chan Sai-Cheong, Executive Director, Chow Tai Fook Jewellery Group Ltd
  • Strategies for Increasing Online Shopping and Retail Shop Sales – Mr Shintaro Aikawa, Dept. Manager, Digital Marketing Dept, United Arrows Ltd
  • How to speak professionally with to your customers about pearls and pearl jewellery – Mr Hiroshi Komatsu, President and representative Director, Pearl science laboratory

Practical seminars also took place, including training on types of stone settings and acquiring the skills of a jewellery professional including looking at surface textures of different gemstones.

Exhibitors

A wide range of exhibitors in a diverse selection of areas gave visitors a real opportunity to make the most of the collections on offer. The categories including Bridal Jewellery, Pearls (in the Pearl Pavillion), New Collections, Minerals and Gem Dealers.

Prominent exhibitors included:

  • Meli Gioielli Firenze – Italian designer Meli Gioielli showcased their jewellery range including gold, silver, diamond and fashion jewellery.
  • Blue Ribbon – New this year, Blue Ribbon are based in Japan and sell a wide range of diamond and gold jewellery, as well as gems including sapphires and Akoya pearls.
  • Enchanted Designs Ltd – based in Canada, Enchanted Designs specialise in gold and silver jewellery and also deal in semi-precious stones and Ammolite gemstones.

Buyer Appointment System

New this year was the introduction of the Buyer Appointment System, to help visitors find new suppliers in a targeted and efficient manner. Managed through the JJF website, this saved time and allowed for exhibitors and buyers alike to manage their appointments effectively.

Shows & Awards

A wide range of shows and awards took place over the 3 days, including the prestigious JJA Jewellery Design Award 2013 and the Christmas Jewellery Fashion Show 2013. The GIA-AAJ Party was also a great success, as well as the showcase of the Koo-fu Collection 2013.